Ingenious beer crate design

This is one of the more ingenious designs for a beer crate that I have come across. While it is not yet an actual product, the concept is intruiging and adds one rather useful feature - the ability of the crate to cool the beer bottles it holds.

The plastic bottom tray that holds the beer bottles can be seperated from the aluminium holder frame. This tray can then be filled up with water and placed in a freezer. Once the water is frozen, the tray can simply be placed back into the crate and then filled with beer bottles. The crate can now be conveniently carried to the beach or the neighbour's barbeque, and still allows you to enjoy a nice cold beer whenever you wish.

While you can achieve the same outcome (i.e. ensuring your beverages stay nice and cold) using a normal cooler, this crate approach is simpler and more elegant, as you no longer require a seperate cooler box. Plus, it looks significantly better.

Here's to hoping someone decides to produce this thing!